推開傳統(tǒng)食品禮盒的新大門，今天分享的這兩款包裝，各藏著讓老味道 “活” 起來(lái)的巧思！一款是帶著歲月厚重感的特產(chǎn)禮盒，另一款是極具中式雅韻的糕點(diǎn)包裝，從視覺(jué)到氣質(zhì)，都把傳統(tǒng)味融進(jìn)了當(dāng)代審美里，一起來(lái)看下~

　　Pushing open the new door to traditional food gift boxes, the two packaging options shared today each contain clever ideas to bring old flavors to life! One is a specialty gift box with a sense of time and weight, and the other is a pastry packaging with a strong Chinese elegance. From visual to temperament, traditional flavors are integrated into contemporary aesthetics. Let's take a look together~

　　01德州扒雞

　　01 Dezhou Braised Chicken

　　by 尚智食品包裝設(shè)計(jì)先是這款山東特產(chǎn)--德州扒雞禮盒系列，禮盒主視覺(jué)的數(shù)字 “1956” 被拆解成了一幅微型的煙火畫卷，老湯、農(nóng)家雞的意象藏在筆畫紋路里，巧妙點(diǎn)出品牌的年代底色，又把 “經(jīng)年入味” 的特質(zhì)可視化。色彩方面，黃綠二色分別代表不同種類的產(chǎn)品，自帶復(fù)古又鮮活的質(zhì)感，提手與盒身的一體設(shè)計(jì)，平衡了伴手禮的實(shí)用感和儀式感，把老字號(hào)特產(chǎn)的穩(wěn)重與新意展示得恰到好處。

　　The packaging design of Shangzhi Food starts with this Shandong specialty - Dezhou Braised Chicken Gift Box series. The main visual number "1956" of the gift box has been broken down into a miniature fireworks painting, with the imagery of old soup and farm chicken hidden in the strokes and patterns, cleverly highlighting the brand's era background and visualizing the characteristic of "aged flavor". In terms of color, yellow and green represent different types of products, with a retro yet fresh texture. The integrated design of the handle and box body balances the practicality and ceremony of souvenirs, showcasing the stability and novelty of time-honored specialty products perfectly.

　　02【錦時(shí)酥局】糕點(diǎn)

　　02 [Jin Shi Su Ju] Pastry

　　by?鵬鵬Pengpeng【錦時(shí)酥局】的誕生，源于創(chuàng)始人對(duì)兒時(shí)傳統(tǒng)糕點(diǎn)的深切懷念。眼見工業(yè)化生產(chǎn)稀釋了中式糕點(diǎn)的本真，創(chuàng)始人走訪多地尋訪老匠人，重拾瀕臨失傳的古方與工藝，融合現(xiàn)代健康理念，以"錦時(shí)藏味，酥承匠心"為初心，創(chuàng)立錦時(shí)酥局。產(chǎn)品品類涵蓋經(jīng)典中式酥點(diǎn)，兼具傳統(tǒng)風(fēng)味與現(xiàn)代健康理念，既有適配早餐配茶、午后閑食的獨(dú)立小包裝單品，也有適合節(jié)日贈(zèng)禮、聚會(huì)分享的禮盒款。其中各款包裝都把中式美學(xué)做了輕量表達(dá)，暖橙色圓盒像掀開的食盒，“花開錦時(shí)” 的slogan采用水墨質(zhì)感的字體做設(shè)計(jì)，保留傳統(tǒng)糕點(diǎn)的雅致，又用撞色、幾何造型跳出了老派包裝的沉悶。

　　The birth of Pengpeng's "Jin Shi Su Ju" originated from the founder's deep nostalgia for traditional pastries from childhood. Seeing that industrial production has diluted the essence of Chinese pastries, the founder visited many places to search for old craftsmen, rediscovered ancient formulas and techniques that were on the brink of extinction, integrated modern health concepts, and established the Jinshi Pastry Bureau with the original intention of "storing flavors in Jinshi and inheriting craftsmanship in pastry". The product category covers classic Chinese pastries, combining traditional flavors with modern health concepts. There are independent small package items suitable for breakfast with tea and afternoon snacks, as well as gift box styles suitable for holiday gifts and party sharing. Each of the packaging styles expresses Chinese aesthetics in a lightweight manner, with warm orange round boxes resembling open food boxes. The slogan "When Flowers Bloom and Brocade Bloom" is designed with ink textured fonts, retaining the elegance of traditional pastries while using contrasting colors and geometric shapes to break out of the dullness of old school packaging.

　　品牌相信，糕點(diǎn)是生活的儀式感載體，無(wú)論是日常閑食還是佳節(jié)贈(zèng)禮，都藏著溫暖心意?？梢钥吹剑@兩款食品禮盒包裝，不是對(duì)傳統(tǒng)的簡(jiǎn)單復(fù)刻，而是選擇用年代符號(hào)或中式意境，賦予老味道有了可觸摸的記憶溫度，讓食品禮盒不再只是 “裝東西的盒子”，而是成了味道的 “敘事者”、文化的 “輕載體”，老味道便也跟著有了新的打開方式--它可以是走親訪友時(shí)帶著歲月底氣的伴手禮，也可以是茶余飯后藏著雅致閑情的小確幸，把煙火氣與儀式感，都裝進(jìn)了這一方盒里。

　　The brand believes that pastries are a carrier of ritual in life, whether it's daily snacks or holiday gifts, they all hide warm hearts. As can be seen, these two food gift box packaging are not simply replicas of tradition, but choose to use era symbols or Chinese artistic conception to give old flavors a touchable memory temperature, making the food gift box no longer just a "box for things", but a "narrator" of taste and a "light carrier" of culture. Old flavors also have a new way of opening - it can be a souvenir with the end of the year atmosphere when visiting relatives and friends, or a small happiness hidden in elegant leisure after tea and dinner, putting smoke, fire, and ceremony into this square box.